What we do

We specialise in understanding, integrating, and optimising AI technologies for clients through a comprehensive and collaborative approach that focusses on people and processes.

Whether embedded within multidisciplinary teams or providing bespoke consultancy, our evidence-based approach is grounded in behavioural science and empowers organisations to design and implement AI solutions that are not only effective and efficient but also ethical, inclusive, and aligned with your strategic objectives

Are you ready?

Using our AI Readiness Radar, we can provide invaluable insights into whether - from a people, policy and process standpoint - your organisation is AI-ready. By drawing on fundamental behavioural science principles and world-leading behaviour change models (e.g. COM-B, Michie et al., 2014), we can help you pinpoint areas for improvement and identify strengths that can be leveraged to prime your organisation for AI integration. Based on your readiness profile, we offer tailored intervention strategies to direct efforts efficiently and effectively.

Michie, S., Atkins, L., & West, R. (2014). The behaviour change wheel: A guide to designing interventions.

Our services include:

  • AI-readiness assessments

  • Behavioural insights for AI development

  • Culture assessment

  • Perception and social norm surveys

  • User needs & expectations capture

  • Social & behavioural impact assessment

  • AI opportunity identification

  • Bespoke training & awareness packages

  • Trust-based research & recommendations

  • Contextual consideration of AI implementation

  • Ethical framework design

  • Change management support

  • Uptake optimisation strategies

  • Evaluating & testing effect of AI implementation

  • User interface (UI) design recommendations

  • User-centred feedback mechanisms

  • User experience (UX) testing

  • Human-machineteaming

  • AI Behavioural Realism checklist

  • AI persona development

  • Accessibility recommendations

  • Safeguarding against unintended consequences

  • Human-focussed safety standards and protocols

  • Strategic advice

  • Job displacement projections & advice

  • Bespoke research and development

  • Project management